Lead Generation:

• Websites that generate leads for products or services offered by another company.  On a lead generation site, the visitor completes a contact form to get more information about a product or service.  The submitted contact form is counted as a lead.

While it’s easier on some levels to generate a lead than a sale since no money is involved initially on the consumer’s end, leads are trickier nuts to crack.  Merchants often must batch lead payments due to the inevitable scrubs, dupes, and just bad leads.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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