Page View:
- The term for the loading and screen presentation of a single webpage.
This is the generally accepted criteria for a page view when measuring metrics and analytic on a website. It’s important that there be one standard like this because metrics can only be given universal acceptance and creedence when everyone understands what a page view is.
For example, if Software A registered a page view as the minute someone clicks on a link, that wouldn’t register as a page view in Software B using the above definition. So the same website could have an overinflated number of page views according to Software A than the generally accepted metric in Software B.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
