Pay Per Sale (PPS):
- A program where an affiliate receives a commission for each sale of a product or service that they refer to a merchant’s website. Pay-per-sale programs usually offer the highest commissions and the lowest conversion ration.
This is the most common model of affiliate program. The merchant puts the pressure of generating a sale on the affiliate, but in exchange will give that person a higher commission since it’s a guaranteed sale. Generally commissions I’ve seen range from 5% to 20%, with some exceptions of course. This model of program is the most beneficial for most merchants since they are paying exclusively for the most beneficial form of performance – the sale, which makes them the most money of course in any of the pay-per models.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
