Online Marketing Glossary: Targeted Marketing

Targeted Marketing:

• The act of making the right offers available to the right customer at the right time.

So, I added “available” to the definition, although I think that might just have been a typo from the original article online.  Like visitor segmentation, targeted marketing will boost conversion rates by giving the visitors what they want.

I’ll take a minute to talk about the ills of NOT using targeted marketing.  If you have a website about memorials for lost loved ones, don’t serve ads for dating services.  If your website is about international delicacies, don’t serve ads for pet adoption – it sends the wrong message.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine