Online Marketing Glossary: Browser Helper Object

Posted on Oct 14, 2008 in Affiliate Marketing |

Browser Helper Object:

  • A DLL module designed as a plug-in for the Microsoft Internet Explorer Web browser to provide added functionality.  Some modules enable the display of different file formats not ordinarily interpretable by the browser.

glossary bookI’ll be the first to admit that I’m a FireFox user primarily and I have no idea what this means.  Anyone?  Bueller… Bueller?

____
Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine