Cloaking:
- A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Search engines record content for a URL that is different from what the visitor sees in order to obtain more favorable search positions.
Okay I could be completely off the mark, but practically speaking I think this is what happens when you click on a result on the SERP that has a description that sounds on the mark, but when you get there it’s nothing what you want.
Seriously, can anyone chime in here for some better (or more accurate) examples of this?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
