Online Marketing Glossary: Eighty Twenty Rule
Tuesday
Oct 7, 2008
Eighty Twenty Rule:
- A rule of thumb that dictates that typically 80% of the products sold in a category will be consumed by 20% of the customers.
This is also known as the Pareto Principal, and more generally is taken to mean that 80% of the effects come from 20% of the causes. Applied to affiliate marketing, that also generally means that 80% of your sales will come from 20% of your affiliates.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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