Dayparting:

• The ability to specify different times of day – or day of week – for ad displays, as a way to target searchers more specifically.  An option that limits the serving of specified ads based on day and time factors.

This is used by many PPC affiliates to control their spend by tightly showing ads only when they know their target audience is going to be online.  For example, you wouldn’t want to show ads targeting teens during the day when they’re at school – it’s a waste of budget.  Instead use the tools available to show those ads only during after school and evening hours when that target audience is most likely to be online.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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