Online Marketing Glossary: Residual Earnings
Wednesday
Nov 5, 2008
Residual Earnings:
- A program that pays affiliates not just for the first sale, but all additional sales made at the merchant’s site over the life of the customer.
It’s my understanding that not many programs offer this anymore due to the incredible expense it could lead to if the customer is a good customer. More often programs are offering second tiers and giving commissions to the affiliate on the sales affiliates they’ve referred to the program are making.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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