Session Description: Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia.

This session took place Wednesday, April 1, 2009. The speaker:

• Sören Stamer, CoreMedia

This was one of my favorite sessions.  Sören was a wonderful, engaging speaker, and his accent was not a hindrance in the least.  While the other sponsored sessions were often big commercials for the sponsored company, I really appreciated that Sören left the CoreMedia plug for the end and kept it relatively short.  I enjoyed sitting through this session!

Bullet Point Review!

• You need to remain agile in this environment.
• Example: RateMyCop.com
• Cirsis is much bigger.  Some say we get collectively smarter, but we probably get collectively dumber.
• Web 2.0 is fundamental change.
• 10 patterns that might be useful:
  • Websites Evolve: Content used to be king but it’s all about engaging people
    • Harley Davidson did a good job of creating a tribe.
    • The feedback loops rule.
  • Engage in Conversations
  • Be Personal
  • Make Your Ideas More Contagious
    • Personal resonance counts
    • iPhone is an example – you touch what you like
  • Use Established Paradigms
    • Open & focused wins (Amazon)
  • Open Up and Do Less
    • Evolution is hard to predict
  • Let It Go
    • People pay for attention
  • Provide Ways to Earn Attention
    • Yelp is a good example.
    • The web withough websites
  • Enable Multiple Touch Points for your Service
    • Making money because of… (because of search, not with search)
    • As soon as you start charging, it’s a barrier of entry and people will go to a free verion
  • Find Smart Ways to Offer a Great Service for Free
    • Skype
    • Don’t be surprised that some things change dramatically

Points brought up during the Q&A

• Video will be the next big thing.

All in all this was great.  Rather high level, and left some people questioning at the end, but I really enjoyed it.  It was almost more of an entertainment piece than an educational piece.  Bravo.

Slide Presentation:

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