Session Description: Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook representative covering all you need to know. The panel consisted of:
- Dennis Yu, CEO, BlitzLocal, LLC (Twitter @dennisyu) (Moderator)
- Zac Johnson, President / CEO, MoneyReign Inc. (Twitter @moneyreign)
- Jeremy Schoemaker, President, ShoeMoney (Twitter @shoemoney)
- Alex Schultz, Manager, Facebook (Twitter @alexschultz)
Unfortunately a lot of this session went over my head. This session was really geared more for people who have already played around with advertising on Facebook. I was hoping for more of a how-to, but I guess the session that I missed at Affiliate Summit West in January was where they did the intro, and this was a follow up. I did get some notes, so I’ll go ahead and share them in hopes they might help you!
Bullet Point Review!
- It’s been a big challenge scaling up to 20 million users.
- A few months ago it seemed like they were changing policies every week, so they have tried to cut back on changing policies
- They are now focusing on helping the advertisers.
- The targeting is incredibly specific, and they can now target by birthday.
- They’ve set up the email affiliate@facebook.com – 24 turn around time for answers if you have a problem with denials.
- Advertisers need to understand that keywords in their system don’t mean the same as in Google so there’s a bit of a learning curve.
- Remember to make ad copy brief to draw the eye to it.
- Try changing the background color of the ad to get attention.
- A lot of people don’t use the Facebook reporting, but it’s useful to see who’s actually clicking on similar ads and target them even deeper.
- Direct linking is okay, but test to see which works best for your offer.
- There has been a lot of complaints about inconsistencies in the approval process, but if you upload 99 ads and 1 gets declined, it’s a mistake not inconsistencies. Email them and they can easily correct the mistake.
- If you play on the boarder of ethics, you’ll have a difficult time getting approved.
- Fan pages work well for organic rankings. They work like a newsletter.
- If you use a vanity URL that’s a trademark, it will be taken down because it violates trademark laws.
Some of this did actually help me, so I hope it helps you! Alex from Facebook had a TON of information to share, and I was a bit surprised that Zac Johnson and Jeremy Schoemaker were so quiet as they’re usually pretty outspoken, but it was still a lot of good information for affiliates who are already advertising on Facebook.