Session Description: Get off your butt and get to work. Motivational tips, tricks & strategies that can put you on the path to online success. The featured speaker was:

• Jim Kukral, President, JimKukral.com

This was a great session, a real kick in the pants to get off your ass and finish those projects you’ve put on hold.  I picked up a lot of great tips to put into action here on my site, and I think you will too.  Jim is a master motivator, without the cheese (for the most part).

Bullet Point Review!

• Doers get what they want…everyone else gets what they get.
• Be remarkable.
• Have a signature product.
• Are you a loser or a failure?
  • The failures are the ones that are successful.  Because they keep trying.
  • Learn your lessons the hard way.
• Fail hard, fail fast, and try something new.
• Negativity kills.  Remove negativity across the board.
• Everything we do online falls under two categories: solve problems or be entertained.
  • If you can combine both of those things, you can find a faster path to success.
  • It’s about having your pain taken away – find ways to take pain away from people.
• Easy always wins – solving problems is how you make money.
  • Think like Google – simple.
  • Simple, problem solving, customer oriented.
• Branding is the thick, sticky goo that a company puts on your hand – if it’s good, you’ll lick it off.  If it’s bad, you’ll go wash it off.
• You don’t sell what you think you sell.
  • e.g. Nike doesn’t sell apparel & sports equipment.  They contract spokespeople like Michael Jordan and Tiger Woods because they sell winning.
• What is it your customers REALLY need from you?
  • Lead with what you sell.
  • If you can lead with “We save you time” or “money”, great.
• Universal Internet truths
  • No one reads anymore, they scan.
    • Average attention span online is 2.7 seconds (about as long as it takes to read a tweet).
    • Resource: DontMakeMeThink.com
    • Figure out why people come to your site and get rid of the other junk.
  • No more interruptions!
    • Short attention spans.
    • There’s a million competitors out there.
    • There’s got to be a way for you to stand out and be more noticed.
      • Go back to problem solving and understanding your customers.
    • You know you need to do these things, you just need a reminder to apply it.  Go out and make it happen.
    • Where do you want to be in a year from now?  6 months from now?
  • People want bargains
    • It doesn’t matter what you sell, people will buy more often if you give them a deal, OR the perception that they’re getting a deal.
    • The truth about humans is that they want to feel like they’re getting one over on you.
    • Always have some kind of discount and put it in their face.
  • Take a chance and get creative
    • What ideas have you had that you let slip away?
    • You never know what will happen, so try it.

Most of the Q&A was just follow up on some of the examples and resources Jim talked about.  I really feel energized with this site to take it to another level. Here’s the presentation:

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