ASE10 Tuesday Keynote: Jim Kukral

Tuesday of Affiliate Summit started off with good-natured shenanigans to set Jim Kukral at ease for his first keynote speech.  Jim just wrote an awesome book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue, which I’m in the process of reading now.  These shenanigans will forever be known as the Affiliate Super Friends.  It’s been covered before elsewhere (Ahem, Heather & Drew), but basically Jim had sent a group of us an email the week before asking we help promote his book, and the subject was Affiliate Super Friends.  It basically grew into a hilarious email thread and breathed a life of its own, including the wonderful Karen Garcia making us all capes to show up to the keynote in and building out a great website.

So a few minutes before Jim’s keynote, we meet up in the blogger lounge to pick out our capes and get ready to storm the keynote.  Meanwhile, elsewhere in the Hilton, Jim’s looking out into a crowd of unfamiliar faces & cursing his affiliate super friends for not being in the audience.  His nerves are building, despite his experience speaking before, as this is his first keynote.

We finally enter and file into tables front and center that our minions reserved for us.  There we were… in full hilarious view for Jim.  A smile crept across his face, and he opened his keynote with words that were never truer, “It’s good to have friends.”

Aside from the shenanigans, Jim killed it in his keynote.  He had great tips, motivating the laziest of us to get off our asses and be DOERS!

Bullet Point Review!

• Conceive + ask/take a shot = make it happen.
• Do!
  • Get in the idea mindset.
  • Carry a notebook.
  • Forget everything.
  • Combine ideas.
  • Listen.
  • Do the opposite.
  • Make a list.
  • Free your mind.
• If you want to be remarkable, you need to do something remarkable.
• Never show effort.
• A lot of people don’t value what they’re good at.
• Is your ego holding you back from making money?
• Create a reaction in people with great ideas – you know an idea is good when you get a reaction.
• DeBeers sells “forever”.  Nike sells “winning”.  You might not sell what you think you sell.

Remember, no office is complete without my motivational poster of Jim (photo courtesy of Brad Crooks)