Session Description: The way consumers interact with the Web is changing. The impetus for this change is twofold—the appearance of a variety of new devices and increasing broadband penetration—both of which let you deliver richer content in a variety of new ways. The needs of the Web consumer have shifted dramatically in the last decade, especially within the past year. Much of that change comes from the new HTML5 spec that we all hear about, but not everyone quite understands. However, HTML5 has tremendous advantages for marketers as it represents the largest shift in Web standards in the last 15 years. HTML5 enables a richer experience for mobile, video and a myriad of other channels that can help revolutionize your marketing strategies. Adam Broitman, Partner and Ringleader of Circ.us, will do a deep dive into the numerous marketing and advertising implications of HMTL5 and the various things you need to know to prepare yourself for the next generation of the Web.
This session took place Wednesday, April 13, 2011. The speakers:
- Adam Broitman, Partner and Ringleader of Circ.us
This session blew me away! Having taught myself HTML years ago, this got me super jazzed and excited to start learning HTML5 and getting some more tools in my toolbox.
Bullet Point Review!
- Why HTML5 Matters.
- Standards are safe.
- Consumers are familiar with standards.
- Web standards can save you money.
- Web standard content is easier to find in Google.
- Broadband growth 2001-2009 ^ 63.5%.
- 31.5% YoY growth total video streams.
- YouTube 8.4 billion total streams, 2:23 average time on site.
- Some current browsers don’t support this new web interaction.
- The way we use the Internet had changed, but the nature of HTML hasn’t.
- The app will not save us.
- We need standards, not 1000s of app stores.
- Kind of a bridge.
- People have to spend more money for all platforms and it slows things down.
- The future of the web? (AOL) unable to grow within the walled garden, had to open up.
- 20% of people use a free app the next day after download, only 5% after 30 days.
- HTML5 is a set of standards.
- HTML5 is the new.. HTML.
- Important elements:
- The canvas.
- More creative things can be done.
- Geolocation.
- You don’t need to build a specific app to access the gps info.
- Browser now becomes location aware.
- Audio & video.
- <video>…</video>
- It’s not perfect… Yet.
- Miro video converter.
- Local storage.
- Google got rid of Gears in favor of HTML5.
- Drag & drop.
- Forms.
- Input types.
- New semantics.
- More meta tags actually describe content & make it more easily found in searches.
- It’s still the wild west of html5 compliant web browsers.
- Html5test.com to see if your browser is compliant.
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