This is the one other set of notes I still have from May’s ThinkTank Remix conference. Next week I’ll share the way more recent CJU notes with you 🙂
- IAB has new standard sizes and de-listed a bunch of common sizes. Most managers agree that it’s more important to listen to your affiliates as to what they need first.
- A lot of blog templates automatically included spaces for 125×125 & 468×60 so you should include those or you might lose a lot of bloggers.
- Must be very responsive to your affiliates and what their needs are.
- If you’re going to have an extensive text link library, be sure to include all the various landing pages.
- Being able to customize where links land … Deep linking is critical.
- Optimize the first still image in the video…call to action, not commercial so it doesn’t scream ad, most users drop off video at 45 seconds so get your offer across in 10, main point in 30, make sure your background soundtrack isn’t too loud.
- ShareASale uses Flash & sometimes the browser needs to upgrade to the latest version of Flash, so including a small text link suggesting the viewers upgrade flash on their browser is a good practice.
- As an affiliate, I’m not going to use the video if you have a 800 # that’s not tracked or mention your website a bunch of times (thus encouraging viewers to type it in instead of clicking on the site’s affiliate links. Mentioning the product is much better.
- Giving your affiliates content standards & suggested content makes it easy for them. The merchants did the research to know what works.
- Experience with the product helps, so if you can get the product into their hands, that’s beneficial.
- The content you need is already on the merchant’s site. That’s the content that converts their customers. Don’t copy it blatantly but replicate it and improve upon it.
- Give affiliates a heads up on media exposure of your product.
- People spend most of their time on the web on published content (53%). 23% social media, 7% email.
- Create your own surveys & share the results.
- 66% of content is shared via email. 28% social networking, 4 IM, 1 message boards, 1 personal blog.
- 99% of people sharing through social media are sharing via multiple platforms.
- Start collecting emails (double opt in) start small but start today. Email is very neglected in affiliate marketing. Instant traffic.
- 20% of sales coming from the links people share what they bought.
- Include the social sharing!
- People are still comfortable with the brand advertising/ sharing on their news feeds on Facebook.
- If people know who’s behind the business, they see those notes as sharing not as advertising.
- Engage people because Facebook pays attention & burgs things that don’t get interaction.
- Just asking a question & tell them what to do (Like this) is better than nothing.
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