Want to take advantage of a marketing channel that has conversion rates as high as 50%? Want to successfully promote high priced items and services through the affiliate channel? Advertisers and Publishers in this session learned all about PayPerCall and how they can use unique, trackable, phone numbers to attribute calls to various efforts. The solo presenter was:
- Nicole Ron, Manager, PayPerCall
There’s not much to share here since it was largely a demonstration of the platform, but wow. This was what I needed to want to explore it more. Now, unfortunately for my limited forays into being an affiliate there’s not much on the PayPerCall platform that’s in-line with my ideas, but here’s to hoping they grow! A personal note for Nicole if she reads this – I LOVED the Wizard of Oz theme & analogies in the presentation!
Bullet Point Review!
How does it work? Advertisers create a PayPerCall campaign and publishers apply and select unique toll-free numbers. Publishers run promos online or off. When a consumer places the call, CJ tracks it and it connects to the advertisers call center.- PayPerCall is powered by RingRevenue.
- Three ways to get paid: Phone Leads, Phone Sales, and Both!
- Phone Lead: commission granted for qualified calls based on duration or other factors.
- Sales: commission granted for sales that result from referred calls.
- Hybrid: commission granted for quality calls AND from sales from a referred call.
- More high end products and services do well on PayPerCall. There’s more personal contact which means up-sell and a higher AOV.
- Tip for Search Publishers: include the phone number in the ad. Lends credibility. Good for mobile.
- Tip for Display Publishers: advertisers provide the creative and CJ pops in the unique phone numbers you selected.
- Tip for Blogger Publishers: phone numbers fits nicely into a blog in a write up or review.
- The average conversion rate on PayPerCall is 20-30%
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