The True Value of Google+

Posted on Aug 7, 2012 in Social Media |

google plus drops iconWhen you are trying to promote a site for your business or for a cause, it is important to promote its visibility as much as possible. This often involves you signing up for social networking sites like Facebook and Twitter. Recently, Google+ has become a popular social network that many webmasters and businesses are turning to for promotion. Here are a few things to consider about the true value of Google+.

Integration With Google Places

If you have a local business, you will definitely need a Google+ account, so that you can take advantage of Google Places. Google Places was a service offered by Google, which made it possible to promote your business listing for local searches. Recently, Google moved all of the Google Places accounts over to Google+ accounts. This means that if you want to participate in this program now, you have to have a Google+ account. This makes it possible for you to reach customers in your local market for free and interact with them.

Multiple Ways to Connect

One of the nice things about using Google+ is that you can connect with other people in many different ways. For example, you can form circles of different types of contacts. You can set up “hang outs” where you can video chat with a group of people. You can send direct messages, public messages, and chat with people as well. If you are trying to increase visibility, and get to know your customers, this can be a good way to go about it.

Integrate Into Site

If you are a webmaster, you also have the opportunity to integrate Google+ features right into your site. There are various widgets that you can put into your site with just a few clicks. For example, if you have a Brain Host hosting account, you’ll be able to integrate Google+ buttons easily onto your pages. This makes it easier for your website visitors to interact with your Google+ profile, and for Google+ visitors to find your site.

Why Get Started?

If you are serious about developing an online presence for your business or website, you owe it to yourself to open a Google+ account. It is the latest social network to make a splash online, and it is growing quickly. While it is yet to unseat Facebook as the undisputed king of social networking, it can provide you with some benefits for your business.