Online Marketing Glossary: Cloaking
Cloaking:
- A deceptive process that sends search engine spiders to alternative pages that are not seen by the end user. Search engines record content for a URL that is different from what the visitor sees in order to obtain more favorable search positions.
Okay I could be completely off the mark, but practically speaking I think this is what happens when you click on a result on the SERP that has a description that sounds on the mark, but when you get there it’s nothing what you want.
Seriously, can anyone chime in here for some better (or more accurate) examples of this?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Text Link
Text Link:
- A link that is not accompanied by a graphical image.
More commonly in affiliate marketing, display advertising of using banners is going out the door and we see more text links along side of the more technical widgets, videos, and flash banners.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Optimization
Optimization:
- Changes made to a webpage specifically to improve the positioning of the page on search engines.
SEO is a big industry, and it’s the best and most cost effective thing you can do for your website. There are companies you can hire to do extensive optimization, like New Edge Media, and you can do smaller things on your own with some basic tool sets available around the internet.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Geotargeting
Geotargeting
- The method of targeting audiences geographically. Search marketers specify where ads should be placed, not just which keywords trigger the ads.
There was some talk of this during the first day of the Social Media Marketing Summit. People are becoming more savvy in searching with their zip code added to narrow down the search results to relevant services in their area. I know I do it all the time – when I moved about a month ago one of my first searches was “delivery 94577” to see what delivered to my area. Geotargeting helps localized services and businesses to spend their money where it matters – people in the area likely to use their services – and not waste their ad spend on people outside of their geographical service area.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Search
Contextual Search
- A search that analyzes the page being viewed by a user and gives a list of related search results.
Google’s Gmail is the best example of this. Have you ever looked at the right side of the window when you’re looking through your Gmail? What they’re doing is the epitome of contextual search – your friend sends you an email about what to do for a friend’s birthday gift. The ads on the side of the page are going to show you sponsored ads on gift sites, party planning, event space, etc. that could relate to a birthday party.
This is the best example of targeted ads, as well. Showing the casual browser products they might be interested in is one step in the right direction towards turning a browser into a buyer – sometimes you don’t know you’re looking for something until you see it.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Social Media: The Marketing Summit Day 1
Day 1 has concluded with some great after hours discussion for the Social Media: The Marketing Summit at Moscone Center West in San Francisco, presented by mThink. A day full of good pannels on various aspects of social media, including the panel with myself, Brian Caldwell, and Celine Takatsuno on the affiliate channel and how social media applies.
Unfortunately due to some public transportation issues, I didn’t make it on time for the first half of today’s keynote by Charlene Li of Altimiter Group, co-author of Groundswell
Brian Solis delivered with some great words of wisdom that were highly sought after (the slides of them, anyway) after the session. He had some really good actionable items in terms of creating a social media plan and allocating time and efforts that the attendees were really intrigued by. I definitely want a copy to assist with my own understanding of social media planning!
I met with my co-panelists through the Ticketmaster brand highlight so unfortunately I missed that talk, then noshed, then came our panel. I thought we did pretty well, and for my first more traditional speaking engagement. I got some good feedback on the panel, including some nice tweets:
@shelisreal – @briancaldwell, Celine Takatsuno & Trisha Fawver are talking about SM & affiliate mktng. Not my fav topic, but these guys are pretty good.
@lornali – @briancaldwell with Trisha Fawver & Celine Takatsuno on social media & affiliate marketing
@TTaxChristine – @TrishaLyn enjoying your discussion of the tie between affiliates and social media. #SMMW08
After our panel were the fellows from Best Buy responsible for their internal social network Blue Shirt Nation, who were a blast to hear from. There was also a panel on segmentation that I didn’t actually think was that great, and finally a presentation by Karl Long from Nokia on making your customers work for you using social media – great stuff.
Of course, i’ll post my notes as always in coming posts, but I’m jazzed to attend tomorrow’s sessions and soak up the social media goodness like a sponge!
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