Online Marketing Glossary: Affiliate Manager
Affiliate Manager:
- The manager responsible for overseeing the marketing of a merchant’s program including forecasts and budgets, as well as communicating with affiliates regularly, establishing incentives and monitoring industry news and trends.
Yep, it’s back to the AM grindstone for me today! The “vacation” that is Affiliate Summit is over and I had a terrific time and met a lot of great people! So now I get to snap back to reality and return to weeding through affiliate applications, answering emails, and all the other hats I do!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Chargeback
Chargeback:
- An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Unfortunately this is an unavoidable occurrence when dealing within the realm of retail. Customers change their minds. Products don’t always meet expectations. So of course when a merchant is forced to refund the customer, they’re also forced to not pay the affiliate who referred the sale.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Web 2.0
Web 2.0:
- Also referred to as the Semantic Web. In this iteration, sites, links, media and databases are “smarter” and able to automatically convey more meaning than those of today.
Okay while I’m not going to argue with Alexandra’s definition here, I will say that it’s different from the explanation I’ve always been given about what “web 2.0” is. It’s my understanding that web 2.0 is all about social interaction and user generated content. Sites like YouTube and Yelp are great examples of content-rich sites that are reliant entirely on the users who submit that content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Affsum Session: Content That Kills
By writers that kill! But it’s important to remember, as noted in my notes below, that content isn’t just the written word. It’s pictures, videos, widgets, everything. The panel consisted of:
- Lisa Picarille, Publisher & Editor-in-Chief, Revenue Magazine (Moderator)
- Angel Djambazov, OPM, Custom Tailored Marketing
- Kim Rowley, Founder, Key Internet Internet Marketing, Inc.
Overall it was a great panel, and Lisa did really well as a moderator despite unfortunately loosing her voice between last night & this morning.
Bullet Point Review!
- People want to write but they’re generally intimidated when they don’t have the “education” to do so.
- Passion & a unique voice are key.
- Ask yourself: how am I going to constantly update the readers & provide something new?
- Know your audience and craft your message.
- Ask your users for submissions.
- Contests are great – sometimes merchants will give you freebies to give away for the exposure & talking them up.
- Readers can tell the difference between reviews that are genuine and reviews that are written just to make a buck (hint: usually they’re overly talkin’ them up).
- Content isn’t just the written word, it’s also pictures, UGC, videos.
- Engage your audience & it will create content & ideas.
- Ask questions to engage readers.
- Be sure your ads contribute to your overall message – example given was a site for memorials for loved ones who’ve passed on with a banner ad for a popular dating service. Message FAIL.
- Design does contribute to the content, and can make it “seem” better.
- The design sets the tone for the content – a good example is TheDailyCandy.com – the design is fun & so is the content.
- Have some content that’s controversial…sometimes it gets more hits.
- Ping.fm is a great aggregate that lets you post across MANY social networks at once.
- Create an affinity with your audience.
- How do you get help? Ask knowledgeable family members, friends, users, and a professional outsource if necessary.
- What makes content the most compelling? Angel says be organic & open, be yourself, have some humor, & give a takeaway. Overall, be consistent! His example was Chrisbrogan.com.
Points brought up during the Q&A
- Keep video to 2-3 minutes max to keep attention – unless you’re damn compelling.
- Stories are better than iteration of tech knowledge.
- You need to get specific with your niche.
- Promote new blogs to the readers of your current blog.
- Passion resonates.
- Archives need to be accessible and easy – if I just found you & really like your blog, I’ll want to see what you’ve written about before.
- Effective to use analytics to understand how your audience interacts with you. It helps narrow down the sweet spot of your topic.
- Use WordPress plugins to your advantage to highlight the most popular posts.
- ShareThis is a great tool.
It was totally great!
Read MoreOnline Marketing Glossary: Affiliate
Affiliate:
- A website owner that earns a commission for referring clicks, leads or sales to a merchant.
Some networks also refer to affiliates as publishers – the terms have become pretty interchangeable in lay speak. Just a quick reminder while you’re schmoozing your day away here at Affiliate Summit East 2008!
Are you enjoying Boston as much as I am?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Affsum Keynote Cory Booker
(c) Shawn Collins on Flickr
The keynote given by Newark, NJ Mayor Cory Booker was great… if you didn’t leave that speech leaving jazzed and excited to get in there and learn, network, and conquer the world – you weren’t listening. It was a terrific speech; very clear why he’s in demand as a public speaker, in addition to his mayoral duties. One note that was given by emcee Jim Kukral – 36% of the attendees of the show are affiliates.
Bullet Point Review!
- Knowing who you are is key before doing anything.
- You can always do a little more.
- “Poverty of Imagination” – nice quote from Corey.
- The world you see outside is a reflection of what’s inside.
- A challenge is just a hidden opportunity.
- What are you as an individual doing to improve the world?
- In the tech industry it was all about size…the bigger the better. Which was a reflection on the world before the mid 1980’s. Then everything switched from being about size to being about speed – faster is better.
- Newark, NJ is the #1 city in America reducing violent crime over the last 2 years – just in Q1 in 2008 murder has decreased 75%.
- What can we do to show our true selves?
- “You’re on the front line of America” to Newark cops. Booker actually went out on patrol himself at night that quarter.
- Get involved in changing the spirit of your community if you aim to help.t
- The primary cause of human suffering is forgetfulness.
- Deciding to do something is a cognitive process, not an act.
- Make your life resonate with what you do.
- Live your highest ideals to the most logical extreme.
- Believe in the miraculous.
- If you’re seeking success, find ways to live with resonance – believe in love that’s not just transactional.
- The heroes that we name days after are never the greatest ones.
Overall, everyone should have attended and it was an incredibly motivating talk that actually almost made me cry. Good choice for keynote!
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