Online Marketing Glossary: Frames
Frames:
- An HTML technique that allows two or more pages to display in one browser window. Many search engines had trouble indexing websites that used frames, generally only seeing the contents of a single frame.
When internet connection speeds were a lot slower than they are today, frames also prohibited visitors with slow connections or older software to stick around a website. A lot of web savvy internet users now have much faster connections and frames aren’t as big of a problem for loading purposes.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Visit
Visit:
- Measurement that as been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.
Once again in plain English, a single session of a person coming to a website is a visit.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Cribbed Content for July 4th
Happy Independence Day! You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks! I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though ;).
- A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network. Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
- Last week I mentioned an irresponsible attack on the PMA by Shoemoney. Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?
That’s it! Go forth and have fun this 4th!
Read MoreOnline Marketing Glossary: Trusted Feed
Trusted Feed (also Paid Inclusion):
- A trusted feed is a fee-based custom crawl service offered by some search engines. These results appear in the “organic search results” of the engine. Typically, the fee is based on a “cost per click”, depending on the category of site content.
Trusted feeds are well suited for web sites with hundreds of pages. Many SEO firms offer trusted feed services.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJ Jumping into SEO?
I logged into Commission Junction today to see this:
The timing of this is pretty curious, if you ask me. Right on the heels of Google Affiliate Network and their declaring that they’re 86’ing the referrals. So what’s up now Calacanis – SEO still bullshit?
Read MoreOnline Marketing Glossary: AdWords
AdWords:
- Google’s text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost-control features that can set daily budget and limits.
Many businesses use AdWords heavily to improve their rankings in search engines. Some companies have entire teams devoted to search engine marketing and related search engine optimization. On the other hand, some smaller businesses rely on outside firms to handle all their SEM efforts.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
