Link Glossary: On-Page Factors
On Page Factors:
- Ranking criteria that can be found on a web page. These factors include: text on the page, meta-tags, keyword density, keyword proximity, etc.
A brief word about some factors. Some people don’t seem to understand the importance of meta-tags, but they’re vital for SEO and SEM. Meta-tags increase the attractiveness of your website to search engines. Keyword density is also a must; if you are looking to improve your organic search results for a particular keyword, you must include that word in the text on your page at least 4 times as a rule of thumb.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: Link Popularity
Link Popularity:
- The measure the quantity and/or quality of sites that link back to your web page.
Popular links are important links. Like in High School.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Link Glossary: PageRank
Page Rank:
- A method developed and patented by Stanford University and Larry Page (co-founder of Google) to rank search engine results. PageRank gives a unique ranking to every page on the internet. The ranking is based on the number and quality of inbound links pointing to a page.
Part of my goal here is to share what I’m learning while stumbling through my career with others, hence a new glossary series on link related terms. This is a brief explanation of PageRank, but Google offers more thorough information here.
PageRank tip… usually a website has to have a PageRank of at least 4 to be relevant to SEO results.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Analytics Glossary: Scenario Analysis
Scenario Analysis:
- A report showing the amount of activity at each step of a defined scenario, plus conversion rates for each transition from step to step as well as for the whole process. Examples of scenarios are check-out, registration, or application sequences.
Very much like conversion funnel, you should check all the processes on your website on a regular basis to update them and improve the user interface. The easiest way to get behind competitors in your industry is to fall behind in technology and ease of experience.
Well, that concludes my analytics glossary series. I hope you’ve learned as much as I have! If you have suggestions for any other glossary series you’d like to see, shoot me an email at Blog@TrishaLyn.com
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Glossary Definition From Website Magazine, February 2008.
Mecha Googlezilla – AdManager Launched
Google is quick on the draw – it was only days ago that the deal for Google to buy DoubleClick was finalized and today Google’s Inside AdSense blog let the cat out of the bag.
They say it best, so straight from the horse’s mouth:
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We’re excited to add DART for Publishers to our suite of products,and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
So basically all of the internet marketing industry’s speculation earlier this week about what this means has been swiftly answered. Sort of.
It’s still not clear the fate of affiliate network Performics, a DoubleClick company, and whether they’ll stick around or if it’ll be eventually swallowed. Personally I think it would be silly for them to absorb Performics. Instead they should pretty much do what DoubleClick did when they initially bought Peformics – just append the name.
Coming to an internet near you – Google Performics?
Read MoreAnalytics Glossary: Benchmark
Benchmark:
- A standard by which something can be measured or judged. Assigning value to Key Performance Indicators (KPI) ensures your organization is measuring performance against similar goals.
Be sure you’re not setting benchmarked goals for your analytics or company that are impossible to obtain!
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Glossary Definition From Website Magazine, February 2008.
