Online Marketing Glossary: Manual Approval
Manual Approval:
- An affiliate application approval process where all applicants are manually approved for an affiliate program.
This is the method I personally subscribe to since I prefer to look at the affiliates first to determine their quality level before clouding up the program with possibly bogus affiliates. I had an interesting conversation with Brad Waller back in August at the Affiliate Classroom LIVE event about manual vs. auto approve and he made the good point that it all depends on what your goals with a program are. For some, manual approval might be cumbersome if there is a large demand for the program but a small staff. It’s really something to be determined on a case-by-case basis.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Domain Name
Domain Name:
- Controlled by the worldwide organization called ICANN, domain names are obtained on a first-come basis and are used to identify a unique website.
Okay in plain English, the main part of the URL between the www. and the .com (or .net, .org, etc.) is the domain name. So for this blog, trishalyn is the domain name. There are a lot of different companies that offer domain name registration that are connected with ICANN. One of the biggest ones is GoDaddy.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Browser Helper Object
Browser Helper Object:
- A DLL module designed as a plug-in for the Microsoft Internet Explorer Web browser to provide added functionality. Some modules enable the display of different file formats not ordinarily interpretable by the browser.
I’ll be the first to admit that I’m a FireFox user primarily and I have no idea what this means. Anyone? Bueller… Bueller?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Sponsored Listing
Sponsored Listing (also Paid Listings or Paid Sponsors):
- A term used as a title or column head on search engine results pages to identify paid advertisers and distinguish between paid and organic listings.
On Google, these are the links highlighted by yellow on the top of the page and the right side that say “Sponsored Links” above them. These are the links that are the results of search engine marketing and pay per click campaigns.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
CJU Course: Innocent Until Proven Guilty
his is the last of my notes, finally! This panel promised to deliver real live examples from advertisers and publishers who have faced the best practices issues and discovered the resolutions that helped both sides continue a successful working relationship. The panel consisted of:
- Brian Conchuratt, Sr. Sales Manager, Commission Junction (Moderator)
- Matt Earls, Sr. Marketing Manager, Yahoo!
- David M. Lewis, CEO & Founder, Cashbaq
- Kurt Lohse, CEO & Founder, Keycode.com
- Maggie Tucker, Manager of Performance Marketing, Intercontinental Hotels Group
I didn’t get many notes from this session, but it was some good stuff.
Bullet Point Review!
- 2009 is the year of the data feeds.
- CJ is listening to publisher complaints about data feed accuracy and uniformity.
- Threshold of quality needs to be raised on CJ so advertisers can take advantage of IT resources effectively when asking for the creation of data feeds.
- Utilizing data feeds is top priority for the top publishers.
- Advertisers wonder if anyone’s listening? Always looking for better ways to speak to publishers.
- Understand what your core publishers need. Give them exactly what they want.
- Lead time is good to make it easy.
- Don’t mark offers urgent if they’re not – publishers need to appropriate their time wisely.
- Understand how your publishers want to communicate, whether it’s IM, email, phone, etc.
- It’s difficult to write one email for all publishers.
- -> Don’t worry about flashy templates, data is the most important aspect.
- -> Segment to different publisher groups and address their needs.
- Keycodes white labels their syndicated content.
- Publishers should tell the advertisers straight out if they develop a new promotional method.
- The higher the trust level, the more aggressive you can be with payouts.
- Look at click-through URLs, conversion rate, cancellation rates.
- -> Not looking for secret recipe, but just a general idea of what the publisher is doing.
- Good publishers are looking to be transparent and will let you know when they’re experimenting.
- Violation of T&Cs us more of an opportunity to start a conversation than to punish.
- Affiliates are direct marketers.
- Run the numbers before you go to publishers with unappealing offers or news to prove it’s necessary.
There was no time for Q&A on this panel, but there are definitely some good take away tidbits. This concludes all my notes from CJU! Until next year…
Read MoreOnline Marketing Glossary: Keyword Marketing
Keyword Marketing:
- The method of getting a message in front of people who are searching through the use of particular words or terms.
This is all loosely related to SEO and SEM. Using keywords to get in front of people is the easiest way to get their attention because people frequently search using short keywords.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
