Congrats to Eric Odom! ACL Pass is YOURS!

Posted on Jul 8, 2008 in Affiliate Marketing, Conferences & Networking, Contests | 1 comment

blue awardThat’s right, the winner of the Affiliate Classroom Live! pass is Eric J. Odom.  Eric, please e-mail your name and address to me so we can give the information to ACL and get that ticket to you!

Thank you to everyone who entered!

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Last Call for Affiliate Classroom Live! Pass

Posted on Jul 7, 2008 in Affiliate Marketing, Conferences & Networking, Contests | 1 comment

Affiliate Classroom Live!This is all she wrote, folks!  I’m giving you until 7pm PST to enter to win my available pass to Affiliate Classroom Live! August 9th at the Boston Seaport Hotel in Boston, MA.  This is conveniently the day before Affiliate Summit East kicks off, so if you’re attending ASE, you can work this easily into your schedule.

The Affiliate Classroom Live! pass is a $300 value.  Learn from and interact with the industry’s top professionals… somehow including myself!  This half-day workshop for affiliate managers will focus on:

  • Networking – We’ll place you in peer groups where you can meet one another and begin building relationships.
  • Roundtable Discussions – Join with your peers and a topical expert to discuss affiliate marketing best practices and advanced affiliate management strategies.

The speakers will be:

  • Peter Figueredo
  • Trisha Fawver (yes, that’s me)
  • Lee Gientke
  • Sam Harrelson
  • Rebecca Madigan
  • Heather Paulson
  • Lisa Riolo
  • Brad Waller

The winner will be drawn at random – all you have to do is email your interest to Contests@Trishalyn.com to enter!  I will announce the winner tomorrow.

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Online Marketing Glossary: Frames

Posted on Jul 6, 2008 in Affiliate Marketing |

Frames:

  • An HTML technique that allows two or more pages to display in one browser window.  Many search engines had trouble indexing websites that used frames, generally only seeing the contents of a single frame.

glossary bookWhen internet connection speeds were a lot slower than they are today, frames also prohibited visitors with slow connections or older software to stick around a website.  A lot of web savvy internet users now have much faster connections and frames aren’t as big of a problem for loading purposes.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Online Marketing Glossary: Visit

Posted on Jul 5, 2008 in Affiliate Marketing |

Visit:

  • Measurement that as been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.

glossary bookOnce again in plain English, a single session of a person coming to a website is a visit.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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Cribbed Content for July 4th

Posted on Jul 4, 2008 in Affiliate Marketing, Rambles |

Happy Independence Day!  You should be out enjoying a parade, a nice BBQ, or some spectacular fireworks!  I’ll forgive you if you’ve chosen to give my innocent blog a quick view amidst all the celebration though ;).

  • A few months ago, Google officially acquired DoubleClick Performics, an affiliate network. This week they’ve rebranded as Google Affiliate Network.  Shawn Collins wrote up his perspective on this – definitely seems to be a step in the right direction for the reputation of affiliate marketing.
  • Last week I mentioned an irresponsible attack on the PMA by Shoemoney.  Swift to clear up any confusion, the team posted What Exactly Is Affiliate Classroom’s Role in the PMA?

That’s it!  Go forth and have fun this 4th!

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Online Marketing Glossary: Trusted Feed

Posted on Jul 4, 2008 in Affiliate Marketing |

Trusted Feed (also Paid Inclusion):

  • A trusted feed is a fee-based custom crawl service offered by some search engines.  These results appear in the “organic search results” of the engine.  Typically, the fee is based on a “cost per click”, depending on the category of site content.

glossary bookTrusted feeds are well suited for web sites with hundreds of pages.  Many SEO firms offer trusted feed services.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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