Online Marketing Glossary: Cost per Lead
Cost per Lead (CPL):
- The cost an advertiser pays per qualified leads.
The CPL model is beneficial for merchants with robust inside and outside sales teams that can follow up on the leads collected by their affiliates. The affiliate is only delivering basic information from interested consumers, making it easier for the sales team to close the deal.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
