Online Marketing Glossary: Chargeback
Chargeback:
- An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Unfortunately this is an unavoidable occurrence when dealing within the realm of retail. Customers change their minds. Products don’t always meet expectations. So of course when a merchant is forced to refund the customer, they’re also forced to not pay the affiliate who referred the sale.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Web 2.0
Web 2.0:
- Also referred to as the Semantic Web. In this iteration, sites, links, media and databases are “smarter” and able to automatically convey more meaning than those of today.
Okay while I’m not going to argue with Alexandra’s definition here, I will say that it’s different from the explanation I’ve always been given about what “web 2.0” is. It’s my understanding that web 2.0 is all about social interaction and user generated content. Sites like YouTube and Yelp are great examples of content-rich sites that are reliant entirely on the users who submit that content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate
Affiliate:
- A website owner that earns a commission for referring clicks, leads or sales to a merchant.
Some networks also refer to affiliates as publishers – the terms have become pretty interchangeable in lay speak. Just a quick reminder while you’re schmoozing your day away here at Affiliate Summit East 2008!
Are you enjoying Boston as much as I am?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Marketing
Affiliate Marketing:
- An agreement between two sites in which the affiliate agrees to feature content or an ad designed to drive traffic to another site. In return, the affiliate earns a commission for referring clicks, leads, or sales to a merchant.
Funny…it sounds so simple when put this way! Remember this very basic definition while getting your stuff ready for Affiliate Summit! For all the datafeeds, dynamic content, widgets, blogs, niche sites, and everything else that’s wrapped up into affiliate marketing – this is the meat and potatoes definition.
The rest is just jargon 😉
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Social Network
Social Network:
- Online networks of communities who share interests and activities or who are interested in exploring the interests and activities of others, which necessitates the use of software.
Okay, this seems like an overly technical and complicated definition, so let me throw some commonly known examples at you instead. Facebook. MySpace. LinkedIn. Social Networks and social networking is a great way to connect with friends, family, and colleagues!
It’s probably too late to register for Affiliate Classroom Live, so now you’re officially missing out on my round table discussion about social digital networking for affiliate managers, which will be happening in T-minus 1 hour and 50 minutes in the Waterfront I Ballroom here at the Boston Seaport Hotel.
Don’t worry – I’m sure to post a recap. I’m solid like that 😉
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Data Feed
Data Feed:
- A text file that contains the information needed to generate a website. It is provided either directly to the affiliate or indirectly through a network. The affiliate then converts the data feed into a database, which is then used to populate webpages full of products.
There are a lot of questions in the affiliate world surrounding data feeds. What content is required? How should they be formatted? I know that one of the hopes of the budding Performance Marketing Association is to set some industry standards on this rogue content generation tool.
Unfortunately for me, data feeds are something that I’ve yet to master. It’s one of those things I keep meaning to research and learn how to generate and use, but haven’t yet had the time. If you want to learn more about the PMA’s efforts, they’re hosting a Q&A on Monday at Affiliate Summit East in the Harbor View Ballroom from 1:30 pm to 2:30 pm.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
