Link Glossary: IP Address
IP Address:
- Every computer connected to the Internet must have a unique address known as an IP (Internet Protocol) address. The IP address is a numeric address written as a set of four groups of number separated by dots, for example 130.102.42.17. The address provides a unique identification of a computer and the network it belongs to.
IP addresses are a great tool to understand when combating spam. A spammer can have multiple email accounts or online handles to spam your website with, but assuming they’re working from one computer they only have one IP address. You can have your website admin block any IP address from being able to access your website. That way if they can’t reach you, they can’t spam you.
If you’re running a company with many computers on a network it’s also very important that your employees are not participating in questionable posting or flaming on the internet. There was a case a few years back where some Google employees were acting up on various websites during their breaks and such which resulted in a Google-wide IP ban that had to be cleared up (I wish I could find a link for you…) So be careful with IP banning but know that it’s there if you need it.
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Glossary Definition From The Definitive Guide to Link Buying by Patrick Gavin
Analytics Glossary: Sessionization
Sessionization:
- Refers to methods used to define a session (includes cookies, IP address, IP+Agent and others) telling the analytics system how to measure – or not measure – a series of page requests from the same individual or browsing machine.
In order to be able to track visitors accurately, you need to make sure you’re not counting the same visitor over and over again. This is where Sessionization comes in handy. Otherwise you could be counting yourself refreshing the page after making updates 10 times and falsely inflate your data.
Be wary of your analytics software and make sure that it’s not just counting page loads or else you get a grossly inflated number.
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Glossary Definition From Website Magazine, February 2008.
