Keyword Domain Name:

• The use of keywords as part of the URL to a website.  Positioning is improved on some search engines when keywords are reinforced in the URL.

Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible.  When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.

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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine

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