Online Marketing Glossary: Feeds
Thursday
Sep 25, 2008
Feeds:
- A Web document that is a shortened or updated version of a webpage created for syndication. Usually served at user request, through subscription; also includes ad feeds to shopping engines and paid-inclusion ad models. Ad feeds are usually in eXtensible markup language (XML) or rich site summary format.
There are great tools out there for affiliates to utilize data feeds put out by merchants to create their own customized online shops. Pop Shops and GoldenCAn are the two big ones.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Paid Inclusion
Thursday
Aug 28, 2008
Paid Inclusion:
- Advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment.
The most common cases of paid inclusion happen on directories. While they allow almost anyone to submit a link, users are offered a paid solution that’s guaranteed to get their links in front of more users in a more prominent location. These links are also given more weight in terms of IT resources to make sure they’re coming up in all possible keyword searches rather than just a few or one.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Trusted Feed
Friday
Jul 4, 2008
Trusted Feed (also Paid Inclusion):
- A trusted feed is a fee-based custom crawl service offered by some search engines. These results appear in the “organic search results” of the engine. Typically, the fee is based on a “cost per click”, depending on the category of site content.
Trusted feeds are well suited for web sites with hundreds of pages. Many SEO firms offer trusted feed services.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
