Revenue-Sharing Program:

• A program that allows merchants and website owners to increase sales.  The host site links to the merchant with a banner, button or text link, for a fee.  The merchant pays the website owner for increased traffic, sales and leads from the host site.

This seems like the less guaranteed way to go about performance marketing.  I don’t have a lot of experience with this either, so someone out there that does… school us in what the benefit of this would be over pay per impression (PPI) models?

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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