Online Marketing Glossary: Really Simple Syndication (RSS) Feed
Really Simple Syndication (RSS) Feeds:
- A data format for syndicating news and other content. Subscribers to RSS feeds are notified every time content is updated on a particular site.
RSS feeds are a MUST for bloggers because it saves your readers from necessarily having to come to you all the time. Bringing the blog to their inbox or feed reader will make it easier for them to consume your content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Earnings per Thousand Impressions (EPM)
Earnings per Thousand Impressions (EPM):
- Earnings or average payout per thousand impressions.
Pretty self explanatory, right? This is an important metric when buying ad space online, whether it’s affiliate ad space or traditional ad space on a website. Many web properties will use this metric to set the costs for the advertisers.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Landing Page
Landing Page:
- The specific webpage a visitor reaches after clicking on a search engine listing, pay-per-click ad, or banner ad.
Many successful PPC affiliates utilize landing pages to help direct visitors to convert to sales. With a landing page, the affiliate does not have to rely solely on the merchant’s website to convert but can give the visitors a nudge into the conversion path with added details or stronger calls to action.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Doorway Page
Doorway Page (also Gateway Page):
- A webpage created expressly in the hopes of ranking well for a term in a search engine’s non-paid listing. It does not deliver much information but is designed to entice visitors to enter.
Some people refer to this practice as a thin affiliate site. The site is pretty much useless in terms of the content, but it ranks well for consumers who are searching for the products.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Abandonment
Abandonment:
- When a user leaves a shopping cart with an item prior to completing the transaction.
Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers to order, the higher the likelihood that they’ll complete the purchase.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Keyword Domain Name
Keyword Domain Name:
- The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
Many people take advantage of this in buying their domains, not just because of the improved results with the search engines, but to keep the URL as relevant to your topic as possible. When the URL is relevant to the content, it’s easier for visitors to remember when they want to come back.
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Glossary Definition From ABC’s of Online Martheketing by Alexandra Wharton, Issue 22, Revenue Magazine
