Online Marketing Glossary: Rank
Rank:
- How high a particular webpage or website is listed in a search engine’s results.
Obviously the higher you rank, the more prominent your results are going to be and the more traffic you will see. This is true across any industry.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Distribution Network
Distribution Network:
- A network of websites or search engines and their partner sites on which paid ads can be distributed. The network receives advertisements from the host search engine, paid for with a CPC or CPM model.
To be completely honest, I don’t have an example of this or any experience. If you do, please share it in the comments so we can all learn from YOUR expertise! You have all weekend to “school” us!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Manager
Affiliate Manager:
- The manager responsible for overseeing the marketing of a merchant’s program including forecasts and budgets, as well as communicating with affiliates regularly, establishing incentives and monitoring industry news and trends.
Yep, it’s back to the AM grindstone for me today! The “vacation” that is Affiliate Summit is over and I had a terrific time and met a lot of great people! So now I get to snap back to reality and return to weeding through affiliate applications, answering emails, and all the other hats I do!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Chargeback
Chargeback:
- An incomplete sales transaction (for example: merchandise is purchased and then returned) that results in an affiliate commission deduction.
Unfortunately this is an unavoidable occurrence when dealing within the realm of retail. Customers change their minds. Products don’t always meet expectations. So of course when a merchant is forced to refund the customer, they’re also forced to not pay the affiliate who referred the sale.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Web 2.0
Web 2.0:
- Also referred to as the Semantic Web. In this iteration, sites, links, media and databases are “smarter” and able to automatically convey more meaning than those of today.
Okay while I’m not going to argue with Alexandra’s definition here, I will say that it’s different from the explanation I’ve always been given about what “web 2.0” is. It’s my understanding that web 2.0 is all about social interaction and user generated content. Sites like YouTube and Yelp are great examples of content-rich sites that are reliant entirely on the users who submit that content.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate
Affiliate:
- A website owner that earns a commission for referring clicks, leads or sales to a merchant.
Some networks also refer to affiliates as publishers – the terms have become pretty interchangeable in lay speak. Just a quick reminder while you’re schmoozing your day away here at Affiliate Summit East 2008!
Are you enjoying Boston as much as I am?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
