Affiliate Marketing Fanatics 52: Interviewing Warren Whitlock
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
You’ve come to love it – our interviews! Once again, Skyping in for Mike is Jen Goode, Doodler-in-Charge at JGoode Designs. This go-round we’re interviewing speakers at the upcoming PubCon South 2011 at the Norris Executive Conference Center in Austin, TX. Today we’re chatting with Warren Whitlock about his origins in internet marketing & his panel.
You may have noticed a distinct lack of a 51st episode of AMF. This is because, due to unforeseen recording difficulties caused by the recent updates to Skype, the episode wasn’t fully recorded, so we’re re-recording it with our guest later this week, so it’ll be posted out of order. Deal with it! Until then, for a juicy 29 minutes we like to call Episode 52, we discuss:
- Warren’s start in traditional advertising & stint in selling office equipment.
- Such a positive outlook on life, Warren has!
- Twitter Marketing : Customer Service and Loyalty Marketing – Warren will be speaking along side Michael Dorausch of Planet Chiropractic, Dan Zarrella of HubSpot.com, and Arnie Kuenn of Vertical Measures.
- You can listen to Warren’s podcasts on Blog Talk Radio. Search for Warren Whitlock.
- Connect with Warren on Twitter: @WarrenWhitlock.
- Find my amazing co-host Jen Goode on Twitter and at JGoode Designs!
Find us on Twitter: @AMF_Podcast, @MikeBuechele & @TrishaLyn. Like us on Facebook! Be old fashioned and just leave us a comment!
Special thanks to GeekCast.fm for hosting Affiliate Marketing Fanatics!
Read MoreSocial Email Marketing: Email for the Generations #SMMSF
This presentation took place at the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. In this session, we learned how to use social tactics to trigger responses from the Greatest Generation, Baby Boomers, Generation X, and Millennials effectively.
I loved this presentation, not only because it was packed with useful marketing information, but also because I learned a bit about myself. I had no idea that I was Generation Y and not Generation X. I enjoyed hearing the characteristics of people in these generations and thinking about people I know who follow the characteristics to a T! The speaker was:
- Jennifer Neeley Lindsay, Host of The A-List on Blog Talk Radio (@jennifered)
Bullet Point Review!
- Characteristics of Millennials (born between 1977 and 1994):
- Real Time communication is key.
- Visually oriented.
- Need immediate gratification.
- Friends=family (they make decisions in groups).
- Share information they consider valuable easily.
- Most likely brand advocates.
- Empathetic.
- Calls to Action for Millennials:
- Prefer to share via text or Twitter.
- Impulse buyers.
- Will share deals as well as valuable content.
- Internet or mobile coupons are ideal.
- If you hit a sweet spot, they’ll create content for you.
- Characteristics of Generation X (born between 1965 and 1976):
- Time considered a precious commodity.
- Actively use Facebook, MySpace, Twitter.
- Shop and price compare online.
- Use email and text interchangeably.
- Self reliant & individualistic.
- Mistrust institutions.
- Calls to Action for Gen X:
- More than 80% text or email deals.
- Reduce their pressures of everyday life.
- Communicate ways to keep kids engaged.
- Deliver quick hit info.
- Help with their work/life balance.
- Characteristics of Baby Boomers (born between 1946 and 1964):
- They’re a squeeze generation, taking care of both their parents and their kids.
- 1/3 are actively online.
- Need to feel catered-to.
- Regular online shoppers and big spenders.
- Like spending recognition (rewards, points, etc.)
- Comfortable with email.
- Twitter is an untapped outlet.
- Calls to Action for Baby Boomers:
- Reach all of them.
- Cash back or savings programs.
- Up-sell areas of interest:
- Prescription medication
- Insurance
- Gifts for grandkids and kids
- Entertainment
- Travel
- Discount wines by the case
- Characteristics of the Greatest Generation (born before 1946):
- Value-oriented – want to discuss areas of interest.
- Spend most of their time online with email and message boards.
- Their Baby Boomer children influence their adoption of technology.
- Actually asking for more social features on their phones
- Calls to Action for the Greatest Generation:
- Emails & messages boards are good for targeted messages about senior discounts.
- Messages need to be in a large enough font size to be seen.
- Message about ways you cater to the age group.
There were some good questions after the presentation about the different email providers, such as AOL, Gmail, etc. She said that the different providers definitely cater to different generations with their levels of difficulty. Older folks tend to like the simplicity of things like AOL, wherase younger folks enjoy more optimization and personalization with Gmail. Link shorteners also matter – older generations are less likely to click a weird looking link (bit.ly, tinyurl, etc) whereas younger generations know what they are and are more likely to click.
Jennifer was kindly enough to put her awesome slideshow online, so check it out here:
Read MoreAffiliate Marketing Fanatics 23: Ad Servers 101
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We answer our first question submitted, which asks us what the deal with ad servers are and how can an affiliate use them. Mike is the expert here, so he does the majority of the talking in explaining the glory of ad servers. In in this episode we discuss:
- Max Banner Ads
- OpenX
- Helios IQ
- DoubleClick by Google
- Zedo
Want to catch up with us & ask questions for the next show? Find us on Twitter: @MikeBuechele & @TrishaLyn. You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreAffiliate Marketing Fanatics 22: Affiliate Summit Revolutions
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Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
It’s been awhile, but we’re back! We have some questions to answer, but we’ll get to that next week. In the meantime, we talk about the new voting process for Affiliate Summit panels, the apparent controversy, and a little bit of discussion about transportation. In in this episode we discuss:
- New session selection methods for Affiliate Summit East 2010.
- The apparent controversy about the new voting component of session selection.
- How we determined which panels we voted for.
- Trisha’s panel, Podcasting 101, being accepted & officially on the ASE10 Agenda.
- Other panelists will be Daniel M. Clark of Geek Dads Weekly and Joe Magennis, also of GDW and Baseballisms.com
- Comparing taking the subway from the airport to the hotel vs. taking a cab. And then a brief comparison of the NY Subway System and Bay Area Rapid Transit (BART).
- Mike’s venture into Burgers with Bloggers with the likes of Stephanie Lichtenstein, Mike Wayne, Mike Pomposello, Ian Fernando, and Udi Schlessinger.
Want to catch up with us & ask questions for the next show? Find us on Twitter: @MikeBuechele & @TrishaLyn. You can also ask Trisha questions through FormSpring.me. Or leave us a comment!
Read MoreWin “Trust Agents” by Chris Brogan & Julien Smith
Hey boys & girls, I have a mint copy of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
So do lots of people. Why am I bothering telling you this, you ask? Because this particular copy can be YOURS!
Point of fact, I have more than one copy… so I’m giving this one way. It’s a fantastic book very relevant to how we do business in this web 2.0 age. This gem can be yours. There are several things you can do to enter!
- Post this to Twitter: “RT @TrishaLyn: Enter now to win a copy of Trust Agents by @ChrisBrogan & @julien. http://bit.ly/99eKM8”.
- Write a blog post about this contest, making sure to link to this post.
- Subscribe to my RSS feed.
- For either of these, make sure you leave a comment on this post with the links or a note that you’ve subscribed. How else will I know you entered?
That’s it! It’s that easy.
The contest will run until May 15th, 2010. I will draw the name of the winner from a hat. You can receive three entries, one for each action. So if you do all three, I’ll put your name into the hat twice. So that will definitely increase your chances to win. The winner will be announced on May 16th here on the blog and via Twitter.
What are you waiting for? ENTER NOW!
Read MoreAffiliate Marketing Fanatics 20: Fly, Fat A**, Fly (But not on Southwest)
Podcast: Play in new window | Download
Affiliate Marketing Fanatics – A couple of hyper-caffeinated affiliate marketers (Mike Buechele) and (Trisha Lyn Fawver) talk about all things Affiliate Marketing. From blogging to branding, social media to search, video and more!
We’re a little late this week but got going relatively quick. We chat a bit about social media and taxes in this episode, and have a good time doing it. I think we were keeping Mike warm with our banter! The episode comes in at a chunky, too-fat-to-fly 32:30. In in this episode we discuss:
- Google Buzz is a Buzz Kill
- Audience Conference 2010 is now open for registration. This year’s theme is Comedy.
- Kevin Smith’s Social Media battle with Southwest Airlines
- SModcast – Listen to 107: Go F— Yourself, Southwest Airlines and 106: Thinicism
- YouTube Videos of Kevin’s Final Words
- Southwest Airline’s Blog: Not So Silent Bob and My Conversation with Kevin Smith
- Follow hashtag #noadtax on Twitter for updates on the fights against the advertising tax in multiple states
- More information on the tax issues going on in various states can be found at:
- Performance Marketing Association: California Affiliates – It’s Time To Get Involved
- PMA: Vermont Affiliates – Your Urgent Help is Needed
- PMA: You Can Help Fight the Advertising Tax
- Affiliate Advocacy: Tension Mounts in Maryland
- AA: Illinois Internet Sales Tax Bill Surfaces
- AA: Virginia Gains Momentum and Double Threat
- Stephanie Lichtenstein’s blog: Top Ten Things On My Mind This Month
- EDIT: The Sacramento and San Diego trips we talk about were canceled late tonight. The CA bill will be heard in the morning and we may make a trip on Monday for the house hearing. Stay tuned!
Want to catch up with us & ask questions for the next show? Find us on Twitter: @MikeBuechele & @TrishaLyn. Or leave us a comment!
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