I hope that last week’s case study was helpful in looking at the email campaign efforts of a well known, well established company. The next email I want to highlight came from an online service that isn’t nearly as well known as Expedia.
The Company: TubeMogul.com: This free online service allows users to upload a video one time and have it distributed amongst many different video websites.
The User History: I don’t have a lot of experience with this website. I heard mention of it in a podcast a few weeks ago and decided to give it a try. I went to the website and created an account at the time I heard about it, but I’d sort of but it out of my mind and didn’t use it.
The E-Mail:
The Effectiveness: Their team has clearly done their research (or flagged my account properly) to know that I only logged in once. It’s been long enough since I signed up that this email serves as a great reminder to go back and check out this service. It’s not overbearing, it’s just a pleasant reminder that the service is available.
The Result: I will definitely use the TubeMogul service the next time I need to upload a video. I’ve been politely tapped in the email to remind me. And it’s free, so why wouldn’t I use it?
Do you feel differently about the effectiveness of this email? If so please, by all means fight me on this!
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