Online Marketing Glossary: Click & Bye
Monday
Jul 14, 2008
Click & Bye:
- The process in which an affiliate loses a visitor to a merchant’s site one they click on a merchant’s banner or text link.
I don’t run any retail affiliate sites or coupon affiliate sites, but I would guess that this wouldn’t necessarily be a bad phenomena for them. The whole purpose of being at those sites is to look for a product or coupon for a retailer & eventually make a purpose. However for a site like mine or any other blog or quality content site, losing a visitor to a link could amount to that visitor not coming back for any future content or links. To attempt to combat this, I always have my links open in a new window.
All you have to do to acheive this is to add this code within the <a> tags (usually after the url) and the link will open in a new window (or tab if the user has Firefox or IE 7 set to open new links in a new tab).
target="_blank"
Simple, right?
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Comments
Vlad Zablotskyy
July 14th, 2008 at 12:13 pm
It would be interesting to compare statistically the retention rate for a website that has most or all of the outgoing links opening in a new window.
Personally I do not like the new when link open in a new window. Some people may actually be turned out by that. I try to limit the use of “_blank” in link attributes on all my websites.
I think the great content that you constantly write on this blog does much more than a “_blank”… Well it least it is true in my case.
TrishaLyn
July 14th, 2008 at 2:16 pm
REALLY? I have to say, I think you're the only person I've ever talked to that has said they DON'T like links to open in a new window lol. Thanks for your take!
Vlad Zablotskyy
July 14th, 2008 at 2:41 pm
To me it is very distractive. Usually I have 10+ (including apps) running at any given time. I don't need my browser to open a window every time I click a link. Actually I have set FF to open a new tab for every “_blank” link.
Yeah I am a strange creature.
TrishaLyn
July 14th, 2008 at 3:28 pm
Yeah I have FF set the same way so I can just go back to the tab. Totally a matter of personal preference