Online Marketing Glossary: Cobranding

Posted on Jul 15, 2008 in Affiliate Marketing, Marketing |

Cobranding:

  • A website or page to which affiliate send visitors that include their own logo and branding.

glossary bookMany affiliates like this kind of cobranding because it’s less work.  The merchant does all the work to set up this kind of portal and the affiliate reaps the benefits.  Recently I started working with RevResponse.  We’ll see how it’s working out – hopefully it’s a good resource for my readers.

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Glossary Definition From
ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine