Online Marketing Glossary: Customer Bounty
Sunday
Jul 27, 2008
Customer Bounty:
- The merchant payment to an affiliate partner for every new customer that they direct to a merchant.
Some merchants will offer customer bounties for limited periods of time to boost affiliate performance. It’s a great motivation for affiliates to promote the program with more prominence on their website or greater spend on PPC ad campaigns. It’s a win-win situation: the affiliate gets the bounty and the merchant gets the boost in sales and new customers to market to.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Webmaster Den
July 28th, 2008 at 2:08 am
The problem with limited time offers – most of the time customers are not ready to commit during the first visit. They may have come back few weeks later and purchase the product or whatever is advertised.
Now the question is: are you still getting paid referral bonus for this limited time promotion?
You have to be very careful and read all terms in a fine print before spending too much time and/or money on promoting those kind of “special offers”…
TrishaLyn
July 28th, 2008 at 2:53 pm
Hi and thanks for commenting!
I agree, sometimes it can be counter productive. I've found that most of the time it works rather well though. It often depends on what the product for sale is.