Online Marketing Glossary: Search Engine Optimization

Posted on Jul 28, 2008 in Affiliate Marketing | 3 comments

Search Engine Optimization (SEO):

  • The practice of altering a website so that it does well in the organic, crawler-based listings of search engines.  The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.

glossary bookSEO is really a no-brainer; you must do it.  I’ve been working on my SEO and I’ve noticed a remarkable jump in the amount of traffic that’s coming to me via search engines as opposed to referring websites.  Some people say that SEO has no future, the theory being that as long as you’re developing good content the search engines will recognize the relevance.

I say it can’t hurt!

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

3 Comments

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  1. TrishaLyn
    July 28, 2008 at 4:14 pm

    You'd be surprised at how many low level webmasters don't put any thought into it lol

  2. Evan
    July 28, 2008 at 4:06 pm

    Good opimization is always a must!

  3. Busby SEO Test!!!
    January 3, 2009 at 9:50 am

    nice post, thank you for sharing 🙂