Search Engine Optimization (SEO):
- The practice of altering a website so that it does well in the organic, crawler-based listings of search engines. The process usually involves choosing targeted and relevant keywords and phrases that will drive traffic to the site.
SEO is really a no-brainer; you must do it. I’ve been working on my SEO and I’ve noticed a remarkable jump in the amount of traffic that’s coming to me via search engines as opposed to referring websites. Some people say that SEO has no future, the theory being that as long as you’re developing good content the search engines will recognize the relevance.
I say it can’t hurt!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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July 28, 2008 at 10:45 pm
[...] Source:Online Marketing Glossary: Search Engine Optimization Share and Enjoy: These icons link to social bookmarking sites where ...