Abandonment:
- When a user leaves a shopping cart with an item prior to completing the transaction.
Many factors contribute to why people would abandon without purchasing. A high probability is the complication of the check out process or having to sign in or create an account to do order. The easier it is for customers to order, the higher the likelihood that they’ll complete the purchase.
____
Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
