Keyword Popularity:

• A measure of the most frequent words and phrases used in web searches.  Marketers can use KP to determine which keywords bring large numbers of potential customers to a website.  Keywords are stored in the meta tags or text of a web page.

The first step to successful SEO is to identify the KP of your keywords and be sure to include them in the meta tags of your website.  From there you can craft ways of working the most popular keywords into your content.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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