Online Marketing Glossary: Paid Search
Wednesday
Aug 27, 2008
Paid Search:
- Paid search often referred to as pay per click (PPC) is a strategy used by a large number of affiliates.
Some of the biggest super affiliates out there utilize PPC almost exclusively. Amit Mehta is very well known for his use of PPC campaigns. Some good resources will be:
- Super Affiliate Mindset by Amit Mehta
- CDF Networks by Chad Frederiksen
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Comments
Vlad Zablotskyy
August 27th, 2008 at 1:29 pm
I was bouncing back and forth as far as PPC is concerned. But over the last year PPC campaigns made me the most money.
I think every affiliate should try it.
TrishaLyn
August 27th, 2008 at 1:55 pm
It's definitely something I want to try, however I just don't have the time/attention span and capital to do it right now.
How did you get started doing it? Just jump in or did you research a lot?
Vlad Zablotskyy
August 27th, 2008 at 2:25 pm
At first I jumped in (summer of 2005). Just to awake one day with all my CPC
at $10. Then followed a period of despising PPC (especially Google), the
other two Yahoo! and MSN were a little easier to manage.
One of the most useful resource was Jeremy Palmer's book. If you have it,
just go to the section where he discusses PPC. It is my humble opinion but I
think there is no other book like it out there. It can be extremely useful
to any one, not just affiliates. If you are interested in PPC that is.
TrishaLyn
August 27th, 2008 at 4:46 pm
I don't, what's the name of his book?
Vlad Zablotskyy
August 27th, 2008 at 4:50 pm
It's available for everyone now:
http://www.quityourdayjob.com/learning
I believe the chapters discussing PPC are towards the en of the book.
Vlad Zablotskyy
August 27th, 2008 at 5:03 pm
Also I just noticed Jeremy's “unofficial guide to Google's quality score”- something every one who uses PPC should read.