Online Marketing Glossary: Advertiser
Thursday
Sep 18, 2008
Advertiser (also Merchant or Retailer):
- Any website that markets and sells goods or services. In affiliate marketing programs, advertisers contract with affiliates to get consumers to register for services, purchase products, fill out forms or visit websites.
Basically, the person paying for those leads & sales is the advertiser. In affiliate marketing, the advertiser is responsible for funding the commission pages, providing coupon codes and creative banners, text links, etc. The success of the program rests ultimately on the shoulders of the advertisers. Imaging the pressure on me at PsPrint!
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Carla
September 18th, 2008 at 12:15 pm
I was wondering if it’s Kosher to have a retail website with a blog attached to it and have affiliate marketing on the blog? I have only seen web stores and the adjoining blog, or just a blog with affiliates but never a web store, adjoining blog AND affiliate marking on the blog.
Does anyone do that?
TrishaLyn
September 19th, 2008 at 5:28 pm
Hi Carla,
Typically no, do one or the other but both is overkill. Thanks for stopping by!
pproduct testing company
March 6th, 2009 at 12:24 am
Advertiser should be ready to all of that. Using coupons in internet marketing is one of the best way.