Arbitrage:
- A practice through which Web publishers – second-tier search engines, directories and vertical search engines – engage in the buying and reselling of Web traffic.
From my understandings, this is not as frequent of a practice as it once was in the earlier days of internet marketing. But does still happen.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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Arbitrage is one of the most confusing aspects of the industry. I just started to get a handle on it after sitting down with ML's president about it. This is a really good definition, and makes the whole practice seem far less complicated.
Maybe I need to sit down with your president because I still don't really get it lol!