Click Bot:

• A program generally used to artificially click on paid listings within the engines in order to artificially inflate click amounts.

This is bad news for anyone engaging in PPC campaigns, affiliate or not.  With inflated click amounts the prices go up, giving the larger companies an unfair advantage in keeping out their competition.  Studies have shown that the users eyes are more drawn to the sponsored listings at the top of the page, so an inflated price puts the smaller businesses and affiliates at a severe disadvantage.

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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine

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