Keyword(s):
- The word (or words) a searcher enters into a search engine’s search box. Also the term that the marketer hopes users will search on to find a particular page.
I think keywords are pretty self explanatory and don’t need my take on it :).
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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In addittion, keywords along with anchored text links are probably THE most important parts of internet marketing.
Excellent point! Thanks for stopping by!
Trishalyn,
Thanks for this info – I try to make sure my offline customers understand concepts like these.