ASE09 Session: What the Heck is a Website Nowadays?

Session Description: Businesses may be changing the way they look at web presence. Can you just have a blog? Is a Facebook presence alone a good idea? Does Web 2.0 mean the demise of websites?   The panel consisted of:

• Shashi Bellamkonda, Social Media Swami, Network Solutions (Twitter @shashib) (Moderator)
• Kelly Harman, President, Zephyr Strategy
• Melanie Mitchell, SVP, Search Strategy, Digitas (Twitter @melaniemitchell)
• Ramon Ray, Editor, Smallbiztechnology.com

This session gave an interesting and entertaining look into how the role of a website has been changed recently with the advent of Social Media.  One of the chief points that I took from the session was that your website should be the anchor for all the other forms of social media which you use.  Ramon Ray brought out some points that are easy to remember and contain a lot of useful tips, these are:

• Focus on the customer.
• Have a plan of action.
• Have an easy to remember name.
• Be informative.
• Security –  have as much as is needed for your site.
• Easy customer contact = good customer service.
• Have fresh content.
• Be found.
• Be simple.