I’m a lover of both Chris Brogan and Peter Shankman, but I have to say that I took more from this keynote than Chris’. I was surprised that Peter wasn’t TOO hyperactive, but was still incredibly entertaining and engaging.
- Peter Shankman, Founder & CEO, The Geek Factory (Twitter @skydiver)
Bullet Point Review!
- HARO has grown to just under 100,000 subscribers in 14 months.
- It’s helped 24,000 journalists.
- $0 to just over $1,000,000 revenue in 14 months.
- Peter worked at AOL News launching their digital news.
- You can’t make anything viral, but you can make something good.
- Social media is trust.
- Social media is the ability to screw up to a bigger audience in a faster amount of time.
- We’re a society that loves to be finders.
- Doing something to be nice gets you remembered, not just recalled.
- We covet what we know.
- 4 Ideals of Social Media
- Transparency -> Immediate Trust -> Viral
- Relevant
- Brevity
- Top of Mind Presence
- Social media is 2 way communication – you must be prepared to talk and listen and respond.
- Giving people what they want, when they want it.
- Have you ever asked your audience how they like to get their information?
- The average attention span is 2.7 seconds, or 140 characters. (Coincidence, Twitter?)
- There are three categories email falls into
- Ones you can answer immediately and delete.
- Ones you have to wait until you get back to the office to reply to.
- Ones that aren’t getting to the point and require too much attention to figure out what it is they want or need from you.
- Learn how to write; take a class if you need to.
- You have 1 paragraph to get someone’s attention and keep them interested.
- Paramount Studios CEO Barry Diller was known for getting to the office 30 minutes early and opening his Rolodex and calling 4 or 5 people randomly just to say hi -> this created good will and helped build relationships that could later be leveraged.
- Peter checks Facebook every day and sends people a short note when it’s their birthday – this is his version of the Barry Diller method.
I know that now I have to find a Poken since they just look so cool and really start to think more about the altruism of business, something I don’t think most people think about. As an added bonus, Peter showed us a video that was just GOOD and so it went viral. Here it is – it’s a bit longer than a video I’d normally watch, but it’s worth it. Funny yet touching. Enjoy!
Here’s the recording of Peter’s Keynote as well for your viewing pleasure:
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Great summary Trisha! Thanks for posting.
Thank you so much Trisha for the great wrap-up! 🙂 See you in Vegas in January?
Glad you’re happy with the review. And Yes! I’ll definitely be there in Vegas!