Makers Gonna Make

ASE09: Tuesday Peter Shankman Keynote

Posted on Aug 14, 2009 in Affiliate Marketing, Conferences & Networking | 3 comments

I’m a lover of both Chris Brogan and Peter Shankman, but I have to say that I took more from this keynote than Chris’.  I was surprised that Peter wasn’t TOO hyperactive, but was still incredibly entertaining and engaging.

Bullet Point Review!

  • HARO has grown to just under 100,000 subscribers in 14 months.
  • It’s helped 24,000 journalists.
  • $0 to just over $1,000,000 revenue in 14 months.
  • Peter worked at AOL News launching their digital news.
  • You can’t make anything viral, but you can make something good.
  • Social media is trust.
  • Social media is the ability to screw up to a bigger audience in a faster amount of time.
  • We’re a society that loves to be finders.
  • Doing something to be nice gets you remembered, not just recalled.
  • We covet what we know.
  • 4 Ideals of Social Media
    • Transparency -> Immediate Trust -> Viral
    • Relevant
    • Brevity
    • Top of Mind Presence
  • Social media is 2 way communication – you must be prepared to talk and listen and respond.
  • Giving people what they want, when they want it.
  • Have you ever asked your audience how they like to get their information?
  • The average attention span is 2.7 seconds, or 140 characters.  (Coincidence, Twitter?)
  • There are three categories email falls into
    • Ones you can answer immediately and delete.
    • Ones you have to wait until you get back to the office to reply to.
    • Ones that aren’t getting to the point and require too much attention to figure out what it is they want or need from you.
  • Learn how to write; take a class if you need to.
  • You have 1 paragraph to get someone’s attention and keep them interested.
  • Paramount Studios CEO Barry Diller was known for getting to the office 30 minutes early and opening his Rolodex and calling 4 or 5 people randomly just to say hi -> this created good will and helped build relationships that could later be leveraged.
  • Peter checks Facebook every day and sends people a short note when it’s their birthday – this is his version of the Barry Diller method.

I know that now I have to find a Poken since they just look so cool and really start to think more about the altruism of business, something I don’t think most people think about.  As an added bonus, Peter showed us a video that was just GOOD and so it went viral.  Here it is – it’s a bit longer than a video I’d normally watch, but it’s worth it.  Funny yet touching.  Enjoy!

Here’s the recording of Peter’s Keynote as well for your viewing pleasure:

3 Comments

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  1. Evan

    Great summary Trisha! Thanks for posting.

  2. Peter Shankman

    Thank you so much Trisha for the great wrap-up! 🙂 See you in Vegas in January?

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