Social Email Marketing: Finding Influencers in Your CRM & Making Advocates #SMMSF

This presentation took place at the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact.  The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA.  In this interactive session, Chase explored how to go from boring CRM to Social CRM discussing the importance of knowing your customer, segmenting out advocates and understanding who and why they are following or “Liking” you.

I felt like this was mostly a pitch for the company, which was a little discouraging.  But some of the info was useful, hence the notes I took.  The speaker was:

• Chase McMichael, Co-Founder and CEO, InfiniGraph (@chasemcmichael)

Bullet Point Review!

• There are 4.6 billion cell phones.
• 500 million users on Facebook.
• Facebook Connect – you don’t even need email anymore.
• If you integrate that, you might just have given up control.
• An affinity map provides insight for co-marketing.
• InfiniGraph ranks shared content based on people, context, influence, and brand affinity.
• Your “stream” must induce clicks (Facebook, Twitter).
• If a consumer is active around your brand, they’re sharing details with friends.

Here’s Chase’s’ slide presentation: