This presentation took place at the Social Email Marketing event, put on by Influence People with lead sponsor Constant Contact. The conference took place on Friday, September 17, 2010 at the Hotel Nikko in San Francisco, CA. Tyler looked at the similarities and differences between email marketing and social marketing – explaining the lessons you can apply today to translate your email marketing experience into social marketing success.
I really enjoyed the presentation, but unfortunately Tyler spoke a bit fast for me to catch more, so hopefully the presentation is clear enough! The speaker was:
- Tyler Willis, Head of Brand Management, Involver (@TylerWillis)
Bullet Point Review!
- We always focus on ‘what’s changed’ but really successful marketers ask ‘what’s remained consistent’?
- Framework is the same.
- Subscribe -> engage -> convert.
- The key to making great art is all in composition.
- What’s changed?
- Social proof influences your outcomes.
- Mistakes are now public.
- Targets talk back.
- You have to pay attention to a lot more locations.
- You have less space & more options.
- Your messages don’t always get delivered.
- The KPIs are different.
Here’s Tyler’s’ slide presentation:
Tyler Willis of Involver
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