Commission Junction: Happy 10th Birthday
Affiliate network Commission Junction is celebrating it’s 10th anniversary today. They are one of the top affiliate networks with thousands of affiliates and hundreds of advertisers, including one of New Edge Media’s client’s PrintPlace.com. From their announcement today:
“The dedication of all our teams to putting our clients first contributes to our longevity,” said Kerri Pollard, General Manager of Commission Junction. “Many Internet-based companies that were founded in the dotcom heyday of the last decade are no longer around. The fact that we are still successful after 10 years is a testament to the fantastic partnerships we have with our clients.”
I’ve personally been working with Commission Junction since the end of 2007 and I’ve had very few problems with them, mostly related to internal IT issues on the advertiser end and their reporting. I do wish the reporting was better, but otherwise it’s a great network to get exposure on with a wide range of advertisers for an affiliate to choose from.
Read MoreOnline Marketing Glossary: Super Affiliates
Super Affiliates:
- The best affiliates in a program based on performance and earnings, usually the top 1%, who generate the majority of revenue for a program.
I’ve also used this term to refer to an affiliate who is well known across multiple programs to run a super successful affiliate site participating in many programs. Such well known super affiliates include John Chow, Zac Johnson, Connie Berg, Mike Allen, and Amit Mehta.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Dayparting
Dayparting:
- The ability to specify different times of day – or day of week – for ad displays, as a way to target searchers more specifically. An option that limits the serving of specified ads based on day and time factors.
This is used by many PPC affiliates to control their spend by tightly showing ads only when they know their target audience is going to be online. For example, you wouldn’t want to show ads targeting teens during the day when they’re at school – it’s a waste of budget. Instead use the tools available to show those ads only during after school and evening hours when that target audience is most likely to be online.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Contextual Link
Contextual Link:
- The integration of affiliate links with related text.
This seems to be the most effective affiliate marketing as links within text are the most natural and descriptive for people to click on.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Auto-Approve
Auto-Approve:
- An affiliate application approval process where all applicants are automatically approved for an affiliate program.
There’s two schools of thought on this. Some people let everyone in and then sort them out later, while others prefer to be more discerning up front before letting people in. I prefer the manual approval myself because I like to see what’s going on with the affiliate before letting them in.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
Online Marketing Glossary: Affiliate Network
Affiliate Network:
- An intermediary between an affiliate and merchant. For merchants, it offers tracking technology, reporting tools, payment processing and access to affiliates. For affiliates, it offers a one-click application to merchants, reporting tools and payment aggregation.
The big networks out there are Commission Junction, Rakuten LinkShare, and ShareASale. Most affiliates are members of more than one network to gain access to the best deals and a variety of merchants. Merchants typically stick to one network with some exceptions in the interest of simplicity.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
